Factors Affecting Vietnamese Young People’s Impulsive Purchasing Intention on Live-Streaming Commerce
This paper examines the factors affecting Vietnamese young people’s impulsive purchasing intention in the live-streaming commerce environment. Adopting the S-O-R research model with influencing factors is the Streamer’s Attractiveness (AT), Streamer’s Trustworthiness (TR), Streamer’s Expertise (EP)...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
MMU Press
2025-02-01
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| Серія: | International Journal of Management, Finance and Accounting |
| Предмети: | |
| Онлайн доступ: | https://journals.mmupress.com/index.php/ijomfa/article/view/1451 |
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