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Social Commerce and the Rise of Halal Beauty: Investigating the Drivers of Muslim Consumer's Purchase Intention

Social commerce is a sales platform that involves social media, to create social interactions with consumers, one of which is TikTok Shop. This study aims to analyze the effect of perceived trust, the TAM model (attitude, perceived ease of use, and perceived usefulness), and alternative evaluation...

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Principais autores: Inayah Khoirunnisa Hariyadi, Nabila Kharimah Vedy
Format: Artigo
Sprog:Inglês
Udgivet: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-10-01
Serier:Indonesian Interdisciplinary Journal of Sharia Economics
Fag:
Perceived Trust
Attitude
Perceived Ease of Use
Perceived Usefulness
Alternative Evaluation
Purchase Intention
Online adgang:https://e-journal.uac.ac.id/index.php/iijse/article/view/8422
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