Social Commerce and the Rise of Halal Beauty: Investigating the Drivers of Muslim Consumer's Purchase Intention
Social commerce is a sales platform that involves social media, to create social interactions with consumers, one of which is TikTok Shop. This study aims to analyze the effect of perceived trust, the TAM model (attitude, perceived ease of use, and perceived usefulness), and alternative evaluation...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Col·lecció: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Matèries: | |
| Accés en línia: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8422 |
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