The Role of Perceived Value and Risk in Shaping Purchase Intentions in Live-Streaming Commerce: Evidence from Indonesia

This study examines how dual appraisals of value and risk jointly shape purchase intention in live-streaming commerce, refining the Stimulus–Organism–Response (S-O-R) framework for an understudied market context. Drawing on data from Indonesian live-stream shoppers, we demonstrate that stimuli such...

Descrición completa

Detalles Bibliográficos

Principais autores:	Dedy Syamsuar, Deden Witarsyah
Formato:	Artigo
Idioma:	Inglês
Publicado:	MDPI AG 2025-11-01
Series:	Journal of Theoretical and Applied Electronic Commerce Research
Assuntos:	live-stream shopping user behaviour Stimulus–Organism–Response (SOR) perceived value perceived risk consumers’ purchase intention
Acceso en liña:	https://www.mdpi.com/0718-1876/20/4/298
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!