Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention

In the evolving world of influencer marketing, Artificial Intelligence (AI) influencers are creating significant impact and transforming the approach to brand promotions on social media platforms. In recent times, many popular brands have partnered with AI influencers to engage with their social med...

Descrizione completa

Dettagli Bibliografici

Autori principali:	Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	MDPI AG 2025-01-01
Serie:	Journal of Theoretical and Applied Electronic Commerce Research
Soggetti:	influencer marketing artificial intelligence (AI) social media virtual influencer AI influencer consumer engagement
Accesso online:	https://www.mdpi.com/0718-1876/20/1/17
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!