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The role of influencer content value and credibility in purchase intention

Influencer marketing is a prominent strategy for engaging young consumers via social media. This study aimed to explore the effects of different dimensions of influencer value of content and influencer credibility on purchase intention among young Egyptian adult consumers. Employing a descriptive-ex...

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Principais autores: Ahmad Shaheen, Abdullah Khataan, Abdelrehim Awad, Anwar Yahia Shams Eldin, Awadia Elnour
Format: Artigo
Sprog:Inglês
Udgivet: LLC "CPC "Business Perspectives" 2025-07-01
Serier:Innovative Marketing
Fag:
influencer content value
influencer credibility
purchase intention
Online adgang:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22521/IM_2025_03_Shaheen.pdf
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