Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Brands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward purchase intention to domestic products. The pr...

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Autors principals:	Ramadania Ramadania, Jaebeom Suh, Rosyadi Rosyadi, Bintoro Bagus Purmono, Rahmawati Rahmawati
Format:	Artigo
Idioma:	Inglês
Publicat:	Taylor & Francis Group 2023-12-01
Col·lecció:	Cogent Business & Management
Matèries:	Consumer ethnocentrism cultural sensitivity brand credibility purchase intention domestic brand D70
Accés en línia:	https://www.tandfonline.com/doi/10.1080/23311975.2023.2229551
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