Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics
Brands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward purchase intention to domestic products. The pr...
Gorde:
| Egile Nagusiak: | , , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Taylor & Francis Group
2023-12-01
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| Saila: | Cogent Business & Management |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2229551 |
| Etiketak: |
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