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Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention

In the evolving world of influencer marketing, Artificial Intelligence (AI) influencers are creating significant impact and transforming the approach to brand promotions on social media platforms. In recent times, many popular brands have partnered with AI influencers to engage with their social med...

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Principais autores: Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-01-01
Serier:Journal of Theoretical and Applied Electronic Commerce Research
Fag:
influencer marketing
artificial intelligence (AI)
social media
virtual influencer
AI influencer
consumer engagement
Online adgang:https://www.mdpi.com/0718-1876/20/1/17
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