Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers
In a duopoly market comprising an e-tailer and a physical retailer, we develop analytical models to explore the e-tailer’s strategy of introducing a virtual showroom to alleviate consumers’ fit uncertainty. While a virtual showroom can increase online consumer traffic, consumers may instead purchase...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
MDPI AG
2026-06-01
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| Schriftenreihe: | Journal of Theoretical and Applied Electronic Commerce Research |
| Schlagworte: | |
| Online-Zugang: | https://www.mdpi.com/0718-1876/21/6/186 |
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