Enhancing sustainable fashion through QR-enabled showrooming: A Philippine consumer behavior perspective
The integration of digital tools such as mobile apps, QR codes, and e-commerce platforms has reshaped the global retail landscape, enabling hybrid shopping behaviors like showrooming. Showrooming, where consumers browse in-store but complete purchases online, gained traction internationally. Philipp...
محفوظ في:
| المؤلفون الرئيسيون: | , , , , |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Elsevier
2026-04-01
|
| سلاسل: | Acta Psychologica |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.sciencedirect.com/science/article/pii/S0001691826002751 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|