Enhancing sustainable fashion through QR-enabled showrooming: A Philippine consumer behavior perspective

The integration of digital tools such as mobile apps, QR codes, and e-commerce platforms has reshaped the global retail landscape, enabling hybrid shopping behaviors like showrooming. Showrooming, where consumers browse in-store but complete purchases online, gained traction internationally. Philipp...

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Bibliografische gegevens

Hoofdauteurs:	Patricia Ynaya T. Asignacion, Francesco Martin F. Bernas, Kylev Allan A. Rit, Ardvin Kester Ong, Donn Enrique L. Moreno
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Elsevier 2026-04-01
Reeks:	Acta Psychologica
Onderwerpen:	Showrooming QR codes Fashion e-commerce Sustainable purchasing intention Omnichannel retailing
Online toegang:	http://www.sciencedirect.com/science/article/pii/S0001691826002751
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