Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention

Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers’ purchase intentions, reflecting the growing reliance on rich nature of user-generated content and recommendations shared on these platforms. This study aims to investigate the intricate r...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Elsevier 2024-06-01
Цуврал:	Heliyon
Нөхцлүүд:	Electronic word-of-mouth (eWOM) Social networking site (SNS) Information credibility Information usefulness Information adoption Online consumer behavior
Онлайн хандалт:	http://www.sciencedirect.com/science/article/pii/S2405844024081994
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!