Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention

Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers’ purchase intentions, reflecting the growing reliance on rich nature of user-generated content and recommendations shared on these platforms. This study aims to investigate the intricate r...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Elsevier 2024-06-01
Σειρά:	Heliyon
Θέματα:	Electronic word-of-mouth (eWOM) Social networking site (SNS) Information credibility Information usefulness Information adoption Online consumer behavior
Διαθέσιμο Online:	http://www.sciencedirect.com/science/article/pii/S2405844024081994
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