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The impact of eWOM information in social media on the online purchase intention of Generation Z

AbstractThis research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including Information Quality, Information Credibility, Information Quantity; and consumer behavior, including Needs of Information, and Attitudes towards Information, on the online purchase i...

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Gardado en:
Principais autores: Thi Thuy An Ngo, Binh Long Vuong, My Dien Le, Thanh Trung Nguyen, My My Tran, Quoc Khanh Nguyen
Formato: Artigo
Idioma:Inglês
Publicado: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Assuntos:
Electronic word-of-mouth
eWOM information
social media
online purchase intention
Generation Z
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Acceso en liña:https://www.tandfonline.com/doi/10.1080/23311975.2024.2316933
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