Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention

Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers’ purchase intentions, reflecting the growing reliance on rich nature of user-generated content and recommendations shared on these platforms. This study aims to investigate the intricate r...

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Autors principals:	Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2024-06-01
Col·lecció:	Heliyon
Matèries:	Electronic word-of-mouth (eWOM) Social networking site (SNS) Information credibility Information usefulness Information adoption Online consumer behavior
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2405844024081994
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