Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review
ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
University of Tehran, Faculty of Management
2022-12-01
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| Serie: | مدیریت بازرگانی |
| Soggetti: | |
| Accesso online: | https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf |
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