Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, Pari Ahadi
Format:	Artigo
Sprache:	Persa
Veröffentlicht:	University of Tehran, Faculty of Management 2022-12-01
Schriftenreihe:	‫مدیریت بازرگانی
Schlagworte:	ado-tcm framework bibliometric brand engagement digital content marketing
Online-Zugang:	https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf
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