Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...

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Hlavní autoři:	Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, Pari Ahadi
Médium:	Artigo
Jazyk:	Persa
Vydáno:	University of Tehran, Faculty of Management 2022-12-01
Edice:	‫مدیریت بازرگانی
Témata:	ado-tcm framework bibliometric brand engagement digital content marketing
On-line přístup:	https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf
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