Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...

Полное описание

Библиографические подробности

Главные авторы:	Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, Pari Ahadi
Формат:	Artigo
Язык:	Persa
Опубликовано:	University of Tehran, Faculty of Management 2022-12-01
Серии:	‫مدیریت بازرگانی
Предметы:	ado-tcm framework bibliometric brand engagement digital content marketing
Online-ссылка:	https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf
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