Código QR (código de barras bidimensional)

Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...

תיאור מלא

שמור ב:
Principais autores: Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, Pari Ahadi
פורמט: Artigo
שפה:Persa
יצא לאור: University of Tehran, Faculty of Management 2022-12-01
סדרה:‫مدیریت بازرگانی
נושאים:
ado-tcm framework
bibliometric
brand engagement
digital content marketing
גישה מקוונת:https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

פריטים דומים