Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

ObjectiveGiven the importance of digital content marketing, and the scattered knowledge in the body of literature, this study seeks to take a comprehensive look at the factors influencing the digital content marketing process in order to engage the consumer with the brand on social media. With the h...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, Pari Ahadi
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	University of Tehran, Faculty of Management 2022-12-01
Цуврал:	‫مدیریت بازرگانی
Нөхцлүүд:	ado-tcm framework bibliometric brand engagement digital content marketing
Онлайн хандалт:	https://jibm.ut.ac.ir/article_90590_0c0c7d6022985e3eb43d3e01d083b350.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!