THE INFLUENCE OF ONLINE IMPULSE BUYING ON GENERATION Z: A SYSTEMATIC LITERATURE REVIEW APPROACH
The development of e-commerce and social commerce has driven increased online impulse buying behavior, particularly among Generation Z, who have a high level of digital technology usage. This study aims to synthesize empirical findings related to factors influencing online impulse buying behavior a...
Kaydedildi:
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-06-01
|
| Seri Bilgileri: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Konular: | |
| Online Erişim: | https://e-journal.uac.ac.id/index.php/iijse/article/view/10217 |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|