The power of credibility: How influencer credibility impacts impulsive buying in live-streaming commerce
Live-streaming commerce has grown increasingly popular in the last few years. It allows influencers to show and explain products in real-time while viewers can make purchases instantly. This study decisively examines the impact of people’s trust in influencers on their propensity to make impulse pu...
Kaydedildi:
| Asıl Yazarlar: | , , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2026-02-01
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| Seri Bilgileri: | Asian Management and Business Review |
| Konular: | |
| Online Erişim: | https://journal.uii.ac.id/AMBR/article/view/41133 |
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