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The power of credibility: How influencer credibility impacts impulsive buying in live-streaming commerce

Live-streaming commerce has grown increasingly popular in the last few years. It allows influencers to show and explain products in real-time while viewers can make purchases instantly. This study decisively examines the impact of people’s trust in influencers on their propensity to make impulse pu...

Celý popis

Uloženo v:
Hlavní autoři: Budi Setyanta, Yosita Dwiani Suryaningtiyas, Maliana Puspa Arum, Rizal Ula Ananta Fauzi, Dian Citaningtyas Ari Kadi
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2026-02-01
Edice:Asian Management and Business Review
Témata:
Impulse buying
Live-streaming
Credibility
Uncertainty
Social media influencer
On-line přístup:https://journal.uii.ac.id/AMBR/article/view/41133
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