THE INFLUENCE OF ONLINE IMPULSE BUYING ON GENERATION Z: A SYSTEMATIC LITERATURE REVIEW APPROACH

The development of e-commerce and social commerce has driven increased online impulse buying behavior, particularly among Generation Z, who have a high level of digital technology usage. This study aims to synthesize empirical findings related to factors influencing online impulse buying behavior a...

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Detalles Bibliográficos

Autores principales:	Mardiana Mardiana, Ismanto Ismanto, Hanif Kurniadi
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-06-01
Colección:	Indonesian Interdisciplinary Journal of Sharia Economics
Materias:	Online impulse buying; Generasi Z; E-commerce; Social commerce; Systematic literature review
Acceso en línea:	https://e-journal.uac.ac.id/index.php/iijse/article/view/10217
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