“Digital Transformation in Customer Experience Management: The Role of Phygital Marketing in the Real Estate Sector”
The real estate sector is experiencing significant digital transformation, leading to a fundamental shift in Customer Experience Management (CEM). Increasingly informed and digitally connected customers now expect seamless integration between online and offline interactions throughout the property...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Asia Academic Press
2026-05-01
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| Series: | Journal of Asia Entrepreneurship and Sustainability |
| Subjects: | |
| Online Access: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/339 |
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