“Digital Transformation in Customer Experience Management: The Role of   Phygital Marketing in the Real Estate Sector”

The real estate sector is experiencing significant digital transformation, leading to a fundamental shift in Customer Experience Management (CEM). Increasingly informed and digitally connected customers now expect seamless integration between online and offline interactions throughout the property...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Mr. Kunal Nagrale, Dr. Deepali Ubale
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Asia Academic Press 2026-05-01
Sarja:	Journal of Asia Entrepreneurship and Sustainability
Aiheet:	Customer Experience Management (CEM) Real Estate Sector Marketing
Linkit:	https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/339
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