“Digital Transformation in Customer Experience Management: The Role of Phygital Marketing in the Real Estate Sector”
The real estate sector is experiencing significant digital transformation, leading to a fundamental shift in Customer Experience Management (CEM). Increasingly informed and digitally connected customers now expect seamless integration between online and offline interactions throughout the property...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Asia Academic Press
2026-05-01
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| श्रृंखला: | Journal of Asia Entrepreneurship and Sustainability |
| विषय: | |
| ऑनलाइन पहुंच: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/339 |
| टैग: |
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