Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation
In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech professionals...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Búlgaro |
| Baskı/Yayın Bilgisi: |
University of Economics Varna, Department of Business Investments Real Estate
2025-06-01
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| Seri Bilgileri: | Строително предприемачество и недвижима собственост |
| Konular: | |
| Online Erişim: | https://cerp.ue-varna.bg/index.php/ojs1/article/view/47 |
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