THE EFFECT OF EXPERIENTIAL MARKETING AND PSYCHOLOGICAL PRICING ON REPURCHASE INTENTION OF CUSTOMERS IN STORE X
Increasingly sophisticated technology makes it easy for consumers to find everything they are looking for in a short time. The increasing competition requires marketers to have new marketing methods that are different from competitors. Experiential marketing is a topic that has been widely discussed...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
iVolga Press
2019-08-01
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| Serier: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Fag: | |
| Online adgang: | https://rjoas.com/issue-2019-08/article_23.pdf |
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