The influence of idealised and non-idealised models on the effectiveness of advertisements and body appreciation in females

As social media advertising becomes increasingly influential, understanding the impact of different model representations on both consumer attitudes and body image is crucial. This study extends the existing literature by investigating the effects of using different sized models in social media adve...

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Bibliografski detalji

Glavni autori:	Georgia Wallhead, Adrian Furnham, Alastair McClelland
Format:	Artigo
Jezik:	Inglês
Izdano:	Frontiers Media S.A. 2025-04-01
Serija:	Frontiers in Communication
Teme:	idealised models non-idealised models advertisements body image body appreciation brand attitude
Online pristup:	https://www.frontiersin.org/articles/10.3389/fcomm.2025.1529650/full
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