EFFECT OF ONLINE ADVERTISING ON CONSUMER PREFERENCES FOR STEEL BARS
This study investigates the impact of advertising on customer preferences for steel bars,. The research objectives include examining how advertising influences purchase decisions, determining the necessary frequency of advertisements to maintain customer awareness, and assessing the effectiveness of...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
ICT Academy of Tamil Nadu
2024-11-01
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| Collection: | ICTACT Journal on Management Studies |
| Sujets: | |
| Accès en ligne: | https://ictactjournals.in/paper/IJMS_Vol_10_Iss_4_Paper_7_2021_2025.pdf |
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