The influence of idealised and non-idealised models on the effectiveness of advertisements and body appreciation in females
As social media advertising becomes increasingly influential, understanding the impact of different model representations on both consumer attitudes and body image is crucial. This study extends the existing literature by investigating the effects of using different sized models in social media adve...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Frontiers Media S.A.
2025-04-01
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| 叢編: | Frontiers in Communication |
| 主題: | |
| 在線閱讀: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1529650/full |
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