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The influence of idealised and non-idealised models on the effectiveness of advertisements and body appreciation in females

As social media advertising becomes increasingly influential, understanding the impact of different model representations on both consumer attitudes and body image is crucial. This study extends the existing literature by investigating the effects of using different sized models in social media adve...

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Autors principals: Georgia Wallhead, Adrian Furnham, Alastair McClelland
Format: Artigo
Idioma:Inglês
Publicat: Frontiers Media S.A. 2025-04-01
Col·lecció:Frontiers in Communication
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Accés en línia:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1529650/full
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