The Role of Environmental Knowledge in Mediating the Influence of Attitude, Eco-Label, Marketing, Price, and Green Innovation on Purchase Intention

The environmental crisis resulting from unsustainable consumption and production patterns has intensified the need to understand the factors driving consumers’ intentions to purchase environmentally friendly products. However, empirical evidence regarding the role of environmental knowledge as a me...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Immanuel Zai, Evita Meiliana
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	MM Edukasi 2026-03-01
Schriftenreihe:	Journal of Mathematics Instruction, Social Research and Opinion
Schlagworte:	Green Products Purchase Intention Environmental Knowledge Eco Labels Green Marketing Green Innovation
Online-Zugang:	https://journal-gehu.com/index.php/misro/article/view/1050
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