The Influence of Green Marketing, Green Products, and Green Brand Image on the Purchasing Behavior of Healthy Women Green Product
The Indonesian cosmetic industry is growing significantly, but the growth of the environmental-friendly cosmetic industry is low. Among other reasons, consumers in Indonesia do not purchase green cosmetic products as they are comparatively expensive and not readily available. Given its importance, t...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Karachi Institute of Economics and Technology
2025-06-01
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| Serie: | Market Forces |
| Soggetti: | |
| Accesso online: | https://marketforcesjournal.kiet.edu.pk/index.php/marketforces/article/view/694 |
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