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PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR

The purpose of this study is to analyze the effect of green perceived value on green purchase behavior and the role of green trust in mediating the relationship between the two variables. The population of this study was consumer of organic product in Denpasar City. The sampling method used was purp...

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Principais autores: I Putu Agus Surya Setiawan, Alit Suryani
פורמט: Artigo
שפה:Inglês
יצא לאור: Universitas Udayana 2016-07-01
סדרה:Matrik
נושאים:
green perceived value, green purchase behavior, green trust
גישה מקוונת:https://ojs.unud.ac.id/index.php/jmbk/article/view/21488
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