The Influence of Greenwashing on Green Trust with Green Consumer Confusion and Green Perceived Risk as Mediating Variables: A Case Study of Aqua Mineral Water

This study investigates the effect of greenwashing on green trust, with green consumer confusion and green perceived risk as mediating variables, using AQUA mineral water as the case study. Motivated by rising consumer environmental awareness, companies have increasingly adopted green marketing str...

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Egile Nagusiak:	Najwa Ummi Alfauzziyah, Misbak, Tiara Muthiarsih
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Fakultas Ekonomi dan Bisnis Islam 2026-07-01
Saila:	Mabsya
Gaiak:	Greenwashing Green Trust Green Consumer Confusion Green Perceived Risk AQUA
Sarrera elektronikoa:	https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/16198
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!