The Influence of Greenwashing on Green Trust with Green Consumer Confusion and Green Perceived Risk as Mediating Variables: A Case Study of Aqua Mineral Water

This study investigates the effect of greenwashing on green trust, with green consumer confusion and green perceived risk as mediating variables, using AQUA mineral water as the case study. Motivated by rising consumer environmental awareness, companies have increasingly adopted green marketing str...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Najwa Ummi Alfauzziyah, Misbak, Tiara Muthiarsih
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Fakultas Ekonomi dan Bisnis Islam 2026-07-01
Schriftenreihe:	Mabsya
Schlagworte:	Greenwashing Green Trust Green Consumer Confusion Green Perceived Risk AQUA
Online-Zugang:	https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/16198
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