Analysis the Effect of Enviromental Concern and Green Advertising to Green Purchasing in Palembang City

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new governmen...

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Autores principales:	Zakaria Wahab, Rio Adistia Tama, Muchsin Saggaf Shihab, Achmad Widad, Nofiawaty Nofiawaty, Yuliansyah M. Diah
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Fakultas Ekonomi Universitas Sriwijaya 2017-12-01
Colección:	Sriwijaya International Journal of Dynamic Economics and Business
Materias:	Environment Concern Green Advertising Costumer Behavior Green Purchasing
Acceso en línea:	https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/22
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