The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective

IntroductionIn the realm of emerging e-commerce platforms, the influence of online shopping events, specifically online carnival promotions (OSC), on consumer behavior is a significant area of interest.This paper delves into the effects of such promotions on consumer perceptions, a topic that has no...

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Principais autores:	Deng Yu, Han Wei, Zhang Xuefeng, Huang Zhongxuan, Zhang Yijun
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Frontiers Media S.A. 2024-05-01
Colecção:	Frontiers in Human Neuroscience
Assuntos:	e-commerce platform online shopping carnival cognitive legitimacy cognitive process event-related potentials
Acesso em linha:	https://www.frontiersin.org/articles/10.3389/fnhum.2024.1380259/full
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