Código QR

The trust paradox: An exploration of consumer psychology and behavior in cross-border shopping using E-commerce mobile applications

This study explores consumer psychology and behavior in cross-border e-commerce mobile applications, with a specific focus on the interrelationships among trust, perceived risk, satisfaction, and behavioral intention. The findings emphasize the pivotal role of satisfaction as a mediating variable, w...

Descrición completa

Gardado en:
Principais autores: Kuo-Jui Liu, Shang-Liang Chen, Ho-Chuan Huang, Mon-Long Gan
Formato: Artigo
Idioma:Inglês
Publicado: Elsevier 2025-04-01
Series:Acta Psychologica
Assuntos:
Cross-border e-commerce
Trust
Satisfaction
Perceived risk
Behavioral intention
Cross-border shopping
Acceso en liña:http://www.sciencedirect.com/science/article/pii/S0001691825000915
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Títulos similares