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The trust paradox: An exploration of consumer psychology and behavior in cross-border shopping using E-commerce mobile applications

This study explores consumer psychology and behavior in cross-border e-commerce mobile applications, with a specific focus on the interrelationships among trust, perceived risk, satisfaction, and behavioral intention. The findings emphasize the pivotal role of satisfaction as a mediating variable, w...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Kuo-Jui Liu, Shang-Liang Chen, Ho-Chuan Huang, Mon-Long Gan
Format: Artigo
Sprache:Inglês
Veröffentlicht: Elsevier 2025-04-01
Schriftenreihe:Acta Psychologica
Schlagworte:
Cross-border e-commerce
Trust
Satisfaction
Perceived risk
Behavioral intention
Cross-border shopping
Online-Zugang:http://www.sciencedirect.com/science/article/pii/S0001691825000915
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