The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective
IntroductionIn the realm of emerging e-commerce platforms, the influence of online shopping events, specifically online carnival promotions (OSC), on consumer behavior is a significant area of interest.This paper delves into the effects of such promotions on consumer perceptions, a topic that has no...
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| Autores principales: | , , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Frontiers Media S.A.
2024-05-01
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| Colección: | Frontiers in Human Neuroscience |
| Materias: | |
| Acceso en línea: | https://www.frontiersin.org/articles/10.3389/fnhum.2024.1380259/full |
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