Green Marketing and Sustainable Consumer Behavior: A Study on Repurchase Intentions of Muslim Fashion Buttonscarves in Jabodetabek

This study investigates the impact of green marketing strategies, brand image, and brand trust on consumers' repeat purchase intentions concerning sustainable fashion products in Indonesia, focusing on Buttonscarves. In this context, green marketing strategies are considered a strategic approach tha...

Descrizione completa

Dettagli Bibliografici

Autori principali:	Deni Lubis, Syifa Izzati Anzania Putri, Muhammad Shulthoni
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan 2025-11-01
Serie:	Velocity
Soggetti:	environment-friendly product, purchasing decisions, sustainable fashion
Accesso online:	https://e-journal.uingusdur.ac.id/velocity/article/view/12257
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!