Green Marketing and Sustainable Consumer Behavior: A Study on Repurchase Intentions of Muslim Fashion Buttonscarves in Jabodetabek

This study investigates the impact of green marketing strategies, brand image, and brand trust on consumers' repeat purchase intentions concerning sustainable fashion products in Indonesia, focusing on Buttonscarves. In this context, green marketing strategies are considered a strategic approach tha...

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Detalhes bibliográficos

Principais autores:	Deni Lubis, Syifa Izzati Anzania Putri, Muhammad Shulthoni
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan 2025-11-01
coleção:	Velocity
Assuntos:	environment-friendly product, purchasing decisions, sustainable fashion
Acesso em linha:	https://e-journal.uingusdur.ac.id/velocity/article/view/12257
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