Green Marketing and Sustainable Consumer Behavior: A Study on Repurchase Intentions of Muslim Fashion Buttonscarves in Jabodetabek
This study investigates the impact of green marketing strategies, brand image, and brand trust on consumers' repeat purchase intentions concerning sustainable fashion products in Indonesia, focusing on Buttonscarves. In this context, green marketing strategies are considered a strategic approach tha...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
2025-11-01
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| Серии: | Velocity |
| Предметы: | |
| Online-ссылка: | https://e-journal.uingusdur.ac.id/velocity/article/view/12257 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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