Comparing the effect of rational and emotional appeals on donation behavior
We present evidence from a pre-registered experiment indicating that a philosophical argument -- a type of rational appeal -- can persuade people to make charitable donations. The rational appeal we used follows Singer’s “shallow pond” argument (1972), while incorporating an evolutionary debunking a...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Cambridge University Press
2020-05-01
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| coleção: | Judgment and Decision Making |
| Assuntos: | |
| Acesso em linha: | http://journal.sjdm.org/18/18703b/jdm18703b.pdf |
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