Comparing the effect of rational and emotional appeals on donation behavior

We present evidence from a pre-registered experiment indicating that a philosophical argument -- a type of rational appeal -- can persuade people to make charitable donations. The rational appeal we used follows Singer’s “shallow pond” argument (1972), while incorporating an evolutionary debunking a...

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Principais autores:	Matthew Lindauer, Marcus Mayorga, Joshua Greene, Paul Slovic, Daniel Västfjäll, Peter Singer
Format:	Artigo
Jezik:	Inglês
Izdano:	Cambridge University Press 2020-05-01
Serija:	Judgment and Decision Making
Teme:	charitable donation emotional appeals philosophical arguments moral motivation rational appealsnakeywords
Online dostop:	http://journal.sjdm.org/18/18703b/jdm18703b.pdf
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